Is vitaminwater good for you?

Let’s face it – water is so dull. But vitaminwater, with its kaleidoscopic pinks, peaches and violets, is like Vegas in a bottle! Vitaminwater’s shimmering hues even seduced rapper 50 Cent, the inspiration for amethyst-tinged Formula 50. But aside from using star power and flashy colors, vitaminwater’s parent company, Glaceau (owned by Coca-Cola), markets the drink by emphasizing its nutritional value. Is there any science behind the marketing though?

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